Trendanalyse & Creative Research

The creative process must always be understood as a puzzle comprising many different inspirations. Trend-setting developments in the great metropolitan centers merge with inspirations and trends of the target groups and of the individual brand image. The Koppermann database technology collects and archives all the inspirations and trends for you and stores them safely until their final use in developing your collection. You can naturally also make all the data and motifs available to the whole creative team if you want so that a uniform and clear collection image of all product areas is ensured.