MobiMedia AG is a specialist for CRM solutions in the B2B – consumer product sector. MobiMedia A has been the market leader within the clothing industry for a number of years. Its further areas of business include shoes, sports, nonfood, timepieces and jewelry. The software functions map the total CRM spectrum within communications between manufacturers and retailers. The modules start with mobile order acquisition, move on to customer and product information systems, order tracking, contact and activity management and end with task management, all tailored to the individual customer. Some of the features which deserve special mention include the uniform software platform for all communication sectors such as field workers, web applications and call centers; a UMTS and GPRS capable online/offline technology; and server-based working with different hardware. The owner-managed company was founded in 1987 and has its head office in Pfarrkirchen in Lower Bavaria, Germany.